The U.S. was faced with a similar problem 40 years ago: the dangers of smoking were graphically demonstrated in over 7,000 articles (3). Surgeon General Luther Terry convened an Advisory Committee that stated: “Cigarette smoking is a health hazard of sufficient importance in the United States to warrant appropriate remedial action” (3). In 1965, the U.S. Congress adopted the Federal Cigarette Labeling and Advertising Act, and in 1969 the Public Health Cigarette Smoking Act. These laws required a health warning on cigarette packages, banned cigarette advertising in the broadcast media, and called for annual reports on the health consequences of smoking. Since then, we have seen massive public information campaigns, bans on smoking in public places, exclusion of smokers from the workforce in certain corporations, nicotine patches, and cigarette taxes. For example, between 1970 and 2001, the federal tax on cigarettes increased from 8 cents to 34 cents/pack, and state cigarette taxes increased from 11 to 43 cents. Over the same period, the consumption decreased from 32 billion to 22 billion packs/year in the U.S. For every 10% increase in price, cigarette consumption decreases 4% (4). We can count this as partial success: nearly one-half of all living adults who ever smoked have now quit. However, 46 million Americans still smoke.