The National High Blood Pressure Education Program (NHBPEP) was established in 1972 by then Secretary of the Department of Health and Human Welfare, Eliot Richardson, on the recommendation of Theodore E. Cooper, M.D., Assistant Secretary for Health, and Mrs. Mary Lasker. It was in that year that Edward D. Freis, M.D., Senior Medical Investigator of the Veterans Administration, received the Lasker Award for his landmark Veterans Administration Cooperative Studies which first demonstrated the safety and efficacy of antihypertensive therapy. Over the ensuing 27 years, the Joint Coordinating Committee of the NHBPEP has provided the leadership in educating the public and the healthcare professions about the necessity for detecting, evaluating and treating patients with hypertension. The centerpiece of this education program has been the succession of Joint National Committee reports (now in its sixth printing) (1) and many other important working papers concerned with the multitude of aspects of the hypertension problem (from hypertensive diseases in special populations to specific reports related to the unique problems of specific target organ involvement from hypertensive disease, to other related issues dealing with hypertension in the workplace, problems of adherence to antihypertensive therapeutic programs) and others. Moreover, this novel national health education program has served as the template for other important national health education programs by the National Heart, Lung, and Blood Institute (e.g., cholesterol, asthma, smoking).